Mojacar has unofficially rebranded itself as “little Ibiza” for the next month as Spain’s largest electronic music mania month kicks off. It was DJ Moree Mk, who when playing in Mojacar some years ago coined the phrase mujeres mojitos Mojacar (women, mojitos, Mojacar) and made the place the famous in the circles in which he moved. Our local tourism board didn’t approve of the slogan and hasn’t officially adopted it, but the slogan is back Continue reading Mojacar becomes “Little Ibiza” as electronic music mania grips town
There is an incredibly boring, yet long, article in today’s La Voz de Almería by Luciano Alonso Alonso, Andalucian Minister of Tourism, Commerce and Sport, in which he manages to quote Shakespeare, Washington Irving and Darwin whilst reflecting on the importance of tourism for Andalucia. All of them, of course, great exponents of tourism. It seems that today is the World Day of Tourism (sadly, I missed the fireworks and free paella). Tourism, as Luciano Continue reading Luciano Alonso witters on about tourism (you’d almost think it was his job)
There is currently a debate raging about the future of Mojácar’s tourism. To understand the debate, you must understand that Spain attempts to quantify tourism into neat little socio-economical blocks, which academics can then pigeonhole into whatever half assed plan the politicos come up with. So we have many different types of “theoretical” types of tourism, such as turismo rural, where people go and stay in a rural hotel; turismo gastronomico, which are tourists attracted Continue reading Mojacar’s tourism future – quality or quantity?