Tag Archives: advertising

Cava loses out to milk and beer this NYE on Spanish TV

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Nope, it’s not the Catalan boycott, it’s the power of the northern Advertising Euro. Estrella Galicia has bought the rights to be the drink of choice this NYE on all four private national broadcasters: La Sexta and Antena 3 (Atresmedia group), Cuatro and Telecinco (Mediaset). All the stars will be drinking Estrella Galicia instead of the traditional Catalan bubbly along with their grapes. But not on some of the secondary national channels and regional channels Continue reading Cava loses out to milk and beer this NYE on Spanish TV→

Mojacar: Nothing to do on the 29th of Feb!

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“365 reasons to come to Mojácar” scream the new posters put up all along the playa. Ignoring the minor detail that once you’re here, you don’t need to be bombarded with posters telling you to come (I suspect they’re placeholders until the advertising company can sell the space to someone other than Tito), isn’t 2012 a leap year? So why is the 29th of Feb so boring that it doesn’t merit inclusion into the poster? Continue reading Mojacar: Nothing to do on the 29th of Feb!→

While listening to Spectrum FM…

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I heard an advert on Spectrum FM for a bar (whose name I did not remember) on Mojacar Playa, whose directions were: Look for “Meson El Que Faltaba” in front of “Titos” and we’re next door. Right. So, I have to go past two other restaurants, whose names you are SHOUTING in your radio advert to get to yours? So why don’t I stop at one of those? If you’re using them as reference points Continue reading While listening to Spectrum FM…→