El Corte Inglés has been forced to pull a national advertising campaign just hours after the posters went up, after people inundated the store with complaints about the posters showing a dangling child above a chair.
It’s a pretty horrific image actually. The whole image is on the right above, but the posters going up in windows across Spain are on the right.
A rather grudging apology later followed from the massive department store.
Surprisingly, most of the complaints weren’t about suicides. They were about El Corte Inglés wading into the political arena and suggesting that sending kids back to school in the pandemic era was akin to lining them up against a wall and shooting them. Like most things in Spain, it’s a political issue!