It comes as the bank moves away from being purely a rural savings bank and turns itself into a national cooperative bank which has under its wing several regional entities.
Its new logo is a group of three people. This will be shared amongst all the entities in the group, even if they do keep their own names.
There’s a load of bumpf about the three people being the nexus at the heart of the new bank, etc etc etc. You know the stuff, don’t need to translate it.