Andalucia has announced a sponsorship deal with Aston Villa (backing a winner there!)
The deal is initially for two months (Nov and Dec) but is expected to be renewed for the forthcoming season.
Rafael Rodriguez (Andalucian Minister for fun) says it’s given Andalucia free publicity to the tune of €70,000 in the UK and €350.000 worldwide already.
There’s a fawning bit about it on the Aston Villa website here. A 115,000 people flew into Andalucia from Birmingham last year, mainly to Malaga and Almeria. Probably not this year though – Rafael hasn’t noticed that Monarch is probably dropping the Birmingham – Almeria route in 2015.
No idea what the cost of this is so here’s a fun fact of the month about Aston Villa:
Aston Villa have cancelled their Goal of the Month competition for October after failing to score a single goal. pic.twitter.com/N9i1n9dpX0