Why is Spain advertising in the UK that it’s building a train line in Saudi Arabia?

Spotted this advert from the Ministerio de Fomento in todays Times:

The Times and The Sunday Times e-paper – The Times – 7 Nov 2011 – Page #33

Spain to build and operate Saudi Arabia High-Speed rail line.” announces the advert. (Shouldn’t that be Saudi Arabian high speed?)

Spanish-Saudi consortium… blah blah… 160.000 passengers a day… Meca to Medina…

All very good, but why did the Spanish government feel they have to take a 1/4 page ad in The Times to announce this?

 

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