Bay has bought out the old Choice owners and will be using their frequencies to broadcast on. A pleasing mix of “grownup” chat by professionals and music is planned.
And, as it ticks over, a full rebrand will come in, dropping the Choice FM brand in favour of Bay. A local show -Bay’s usual professional standards may slip here, joke joke!- is in the works for the near future.
So, that’s Spectrum, Bay and Costa all fighting it out for the five or six hundred Brits who live here this time of year.