RTVE – Radio Television Espanola, or the Spanish State TV & Radio network, has changed it’s corporate image for the first time since the mid 80’s.
The cost of this rebranding has not been disclosed. It comes along with an announcement from Javier Pons, the director general, that TVE will start to concentrate more on fiction and news.
RTVE new logos (top 4 are the old ones)
Looks rather infantile, to my taste. Also on TV they’ve stuck the new logo at the bottom right, which I find jarring. Still, the new logo does not differ between the regional broadcasters, which some people were demanding (between La 1 Andalucia, and La 1, Catalunya).